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LifeStyle Refine by LifeStyle: Contemporary Living Refine by LifeStyle: Cottage Refine by LifeStyle: Instead of locations with at least 10 service people each — 1, employees — we found we can do basically the same things with people in a centralized location because we can share the workload. And instead of rent for 25, square feet of space, DirectBuy is now leasing less than 4, square feet. There are other fees, however, including delivery and a handling fee. And in each case business only grew.

Exclusive is now owned by the brothers and sister Fauzia, who joined a few years ago. Competition has been good for business. The added marketing muscle drives customers out to shop. The biggest challenge, he said, is a people problem — recruiting the right talent across the board, from the warehouse all the way to the store manager.

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Part of the problem has been the improving energy market. This is oil country, and higher oil prices mean the energy companies around here are fishing the labor pool, too.

An updated take on rustic with beefy Texas flair, is a hot case goods category for Exclusive Furniture with product predominantly imported from Mexico and International Furniture Direct. Exclusive has two year veterans dedicated to training new employees and current ones. All salespeople receive additional training throughout the year, usually during morning sessions and especially in categories where they may be struggling to close the sale.

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For now, Exclusive will continue offering bonuses to existing employees for good referrals, advertising its benefits and the sliding scale commissions on the sales side that Zavary said adds up to better than standard market compensation. If the delivery went well, the customer knows he cared enough to call.

Clint's Notes

But even here, a lot of the historical notes pasted along the tree rings bring it home to the U. He sounds different, but his message really is the same.

Serving the community. Serving customers better by hiring salespeople who are better active listeners. Serving experiences to visitors, not just furniture. The three-store Gallery started making the concerted shift to American-made goods about four or five years ago, McIngvale estimated.

It took time to line up new suppliers. He notes that this store on North Freeway is not in an upper-class neighborhood, and residents from here come in every day to buy them. They want something they can be proud of. If a customer wants to special order it in a different color, that only takes seven to 10 days — another advantage of buying American, McIngvale said.

Linda and Chris Pfeiffer. Co-owners of Homestead House Furniture, now in its seventh year in business.

The spike, itself, is the downside. Pfeiffer is not complaining about better business, including — finally — in case goods.